Megan McLaren
Current Position
Masters Student at the University of Cape Town
Research Title
Exploring the use of Digital Nudges to Drive Residential Water Conservation Behaviour
Research Overview
By implementing personalised nudges into a mobile application designed to encourage water conservation in households, my research aims to explore the impact that behavioural economic insights can have when applied within a digital format. In doing so, it is intended to help inform how ICTs can best be used by government to shift citizen behaviour towards sustainable, pro-environmental choices.
Key Themes
Behaviour Change; Persuasive Design; Action Research
Publications
Qualifications
BCom in Accounting (University of Cape Town); BCom (Honours) in Information Systems (University of Cape Town)
Home Country
South Africa
Contact Number
27825744414