Megan McLaren

Megan McLarenCurrent Position    

Masters Student at the University of Cape Town

Research Title    

Exploring the use of Digital Nudges to Drive Residential Water Conservation Behaviour

Research Overview    

By implementing personalised nudges into a mobile application designed to encourage water conservation in households, my research aims to explore the impact that behavioural economic insights can have when applied within a digital format. In doing so, it is intended to help inform how ICTs can best be used by government to shift citizen behaviour towards sustainable, pro-environmental choices.

Key Themes    

Behaviour Change; Persuasive Design; Action Research


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BCom in Accounting (University of Cape Town); BCom (Honours) in Information Systems (University of Cape Town)

Home Country    

South Africa

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