Exploring the use of Digital Nudges to Drive Residential Water Conservation Behaviour
Research Overview
By implementing personalised nudges into a mobile application designed to encourage water conservation in households, my research aims to explore the impact that behavioural economic insights can have when applied within a digital format. In doing so, it is intended to help inform how ICTs can best be used by government to shift citizen behaviour towards sustainable, pro-environmental choices.
Key Themes
Behaviour Change; Persuasive Design; Action Research