Following three years of extreme drought, the City of Cape Town, South Africa, launched a novel and controversial water conservation initiative to promote water saving known as the Cape Town Water Map. The aim of the map is to encourage greater compliance with the stringent water restrictions implemented by the city as part of its “Avoid Day Zero” strategy. The map and related media campaign publicly identify and acknowledge households that are achieving water‐saving targets on an online map. This article describes the implementation of this behavior‐change initiative and examines household compliance with water‐saving targets during the period when the map was launched.
iCOMMS Research Team
Department of Information Systems
School of IT
University of Cape Town
Private Bag X3