The Institute has been researching the South African consumer landscape for nearly two decades. This experience has taught us that consumer behaviour from all walks of life is continually changing. The economic slowdown, political uncertainty, new technology and an array of other variables mean that consumers are continuing having to adapt. Keeping abreast of such changes is a a real challenges to marketers.
Overview is a comprehensive look at the South African Consumer landscape. Combining over a decade of research, Overview is designed to help keep marketers ahead of the game by identify key shifts in consumer behaviour right across the socio-economic spectrum.
On joining the UCT Unilever Institute, members receive a library of all research projects released more than six months ago.
Research is not available for sale on an individual project basis.
New projects are released via presentations and roadshows countrywide. Tickets are available to the public and members are entitled to a discounted price. Subscribe to our mailing list to be notified when new projects are released.
Selected projects are not released publicly and are only available to members, e.g. our annual Landscape presentations, Branded and Marcom.
iCOMMS Research Team
Department of Information Systems
School of IT
University of Cape Town
Private Bag X3